Does Information Technology Lead To Organizational Performance?

You need to know that your efforts will be successful, when you start the JV marketing process. The customer will seek to eliminate the danger that the product or service will not do what they need buying decision making process of customer it to do. It's important that your marketing collateral is comprehensive and develops the purchasing confidence of your prospective customer. The customer must feel sure that service or the product can fulfil their need.


The customer will seek to remove the danger that service or the product is not going to do what they desire it to do. It is necessary that the marketing collateral is thorough and establishes the buying assurance of your prospective customer. The customer must feel certain that the product or service can fulfil their need.


The customer will seek to eliminate the threat that service or the product is not going to do what they desire it to do. It is important that your marketing collateral develops the purchasing confidence of your prospective customer and is exhaustive. The customer needs to feel sure that service or the product can fulfil their need.